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Strategic cores and magnificent obsessions: Discovering strategy formation through daily activities of ceos
Author(s) -
Noel Alain
Publication year - 1989
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250100705
Subject(s) - action (physics) , element (criminal law) , causality (physics) , key (lock) , strategic management , core (optical fiber) , business , work (physics) , public relations , marketing , psychology , management , political science , economics , law , computer science , engineering , mechanical engineering , telecommunications , physics , computer security , quantum mechanics
Obsessions play an important role in strategic management: this paper shows how they establish causality between intention and action. Following 1 month of continuous, direct observation of CEOs at work, strategies were revealed to be intentional: by their activities the CEOs generated a strategic core consistent with their preoccupations. The Magnificent Obsessions latent in their preoccupations appeared as a common element in all their activities and served as a key to understanding their compulsion to address certain issues over others.