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Business strategy, market structure and risk‐return relationships: A structural approach
Author(s) -
Cool Karel,
Dierickx Ingemar,
Jemison David
Publication year - 1989
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250100602
Subject(s) - rivalry , spurious relationship , market power , market share , oligopoly , economics , market structure , microeconomics , econometrics , latent variable , business , industrial organization , marketing , computer science , machine learning , artificial intelligence , cournot competition , monopoly
A structural model is proposed which integrates and extends previous findings on the interrelations between risk—return outcomes, market share, firm conduct attributes, and inter‐firm rivalry. It is argued that the relative impact of market share and firm conduct attributes on risk—return outcomes depends on the intensity of rivalry. The empirical setting is commerical banking in Indiana (1975–79). Latent variable path analysis (partial least‐squares) is used to estimate the model. The effect of market share is found to be quite important, even when possible ‘spurious’ effects due to differences in individual firm attributes are controlled for. Given consistent indications of oligopolistic coordination found in various parts of the model, it is inferred that the measured effect of market share reflects the exercise of market power.