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On ‘dominant logic’, relatedness and the link between diversity and performance
Author(s) -
Grant Robert M.
Publication year - 1988
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250090610
Subject(s) - operationalization , diversity (politics) , key (lock) , knowledge management , business , computer science , sociology , epistemology , philosophy , anthropology , computer security
The importance of Prahalad and Bettis's concept of dominant logic is in emphasizing business relatedness at the strategic rather than the operational level. By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level.