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Reputation and corporate strategy: A review of recent theory and applications
Author(s) -
Weigelt Keith,
Camerer Colin
Publication year - 1988
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250090505
Subject(s) - intuition , reputation , business , strategic management , set (abstract data type) , management science , industrial organization , knowledge management , marketing , economics , computer science , sociology , psychology , cognitive science , social science , programming language
A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation‐building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.