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Matching collective and competitive strategies
Author(s) -
Bresser Rudi K. F.
Publication year - 1988
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250090407
Subject(s) - typology , matching (statistics) , competitive advantage , business , knowledge management , industrial organization , management science , marketing , computer science , economics , sociology , statistics , mathematics , anthropology
This paper discusses possibilities for combining collective and competitive strategies. Combinations can be problematic if competitive intentions are disclosed through the information links resulting from collective strategies. After describing how different collective strategies may lead to an uncontrolled disclosure of strategic information, a typology evaluating the feasibility of strategy combinations is developed. The typology's implications for research and managerial practice are discussed.