A project‐based approach to competitive analysis | Zendy

Prescott John E. | Zendy; Smith Daniel C. | Zendy

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A project‐based approach to competitive analysis

Author(s) -

Prescott John E.,

Smith Daniel C.

Publication year - 1987

Publication title -

strategic management journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 11.035

H-Index - 286

eISSN - 1097-0266

pISSN - 0143-2095

DOI - 10.1002/smj.4250080502

Subject(s) - computer science , competitive advantage , field (mathematics) , set (abstract data type) , competitive intelligence , competitive analysis , process management , management science , operations research , systems engineering , risk analysis (engineering) , knowledge management , business , engineering , marketing , mathematical analysis , mathematics , pure mathematics , upper and lower bounds , programming language

While comprehensive, ongoing competitive intelligence systems generate valuable input for broad strategic decisions, they often fail to provide the specific actionable information needed by managers operating in a project‐oriented environment. This paper proposes a project‐based framework for competitive analysis. The framework was developed from field reseach involving 16 projects. A comparison of project‐based and comprehensive competitive analysis systems is made to illustrate their differences. A case example from field research is utilized to illustrate concepts central to this approach and its practical utility. A set of guidelines regarding pitfalls to avoid in project‐based competitive analysis is presented.

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