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Generic strategies: An empirical investigation of typology validity and strategy content
Author(s) -
Herbert Theodore T.,
Deresky Helen
Publication year - 1987
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250080205
Subject(s) - typology , strategic management , content validity , knowledge management , strategic planning , empirical research , field (mathematics) , contingency , business , process management , marketing , computer science , sociology , mathematics , statistics , linguistics , philosophy , focus group , anthropology , pure mathematics
Field research was conducted in 34 Canadian companies/business units to determine the validity of a generic typology of strategies and the content of each type. Two questionnaires, secondary data, and interviews were used to identify strategic types and explore their strategic characteristics. A typology of generic strategies was proposed and tested, and comprehensive descriptions of their characteristics were developed. The findings provide support for a methodology for measuring and identifying strategy, a basis for research on contingency theories of strategic management, and a practical tool for managers to identify and communicate strategic choices and the implementation issues involved.