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Organizing for innovation over an industry cycle
Author(s) -
Strebel Paul
Publication year - 1987
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250080203
Subject(s) - mainstream , function (biology) , set (abstract data type) , business , industrial organization , marketing , knowledge management , computer science , political science , evolutionary biology , law , biology , programming language
The basic hypothesis in this paper is that a gap tends to develop over an industry's evolution between potential innovators in a company and the organizational mainstream. The innovative gap is a function of the type of innovation needed for longer‐run survival and the disposition of the mainstream organization towards innovation. This hypothesis is used to predict which of four popular organizations for innovation is most suited to each stage of an idealized industry's evolution. The predicted organization set is discussed in terms of well‐known cases, and tested in an exploratory manner using executive survey data.