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Assessing international diversification of West German corporations
Author(s) -
Bühner Rolf
Publication year - 1987
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250080104
Subject(s) - diversification (marketing strategy) , german , business , shareholder , international market , diversity (politics) , strategic management , west germany , economic geography , market economy , international trade , marketing , corporate governance , economics , finance , political science , economic history , geography , archaeology , law
While product diversity has primarily attracted strategic management scholars, this paper examines the performance of corporate international diversification from a market point of view. The results indicate that in a highly industrialized, but relatively small, West German market, companies going abroad create shareholder wealth.