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Generic business strategies, organizational context and performance: An empirical investigation
Author(s) -
White Roderick E.
Publication year - 1986
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250070304
Subject(s) - strategic business unit , business , organizational unit , new business development , context (archaeology) , organizational performance , unit (ring theory) , process management , knowledge management , business model , marketing , computer science , psychology , paleontology , mathematics education , computer security , biology
Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.