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Piggybacking strategies for nonprofits: A shared costs approach
Author(s) -
Nielsen Richard P.
Publication year - 1986
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250070303
Subject(s) - diversification (marketing strategy) , business , industrial organization , marketing
This article presents case data and a conceptual foundation for nonprofit piggybacking whereby a nonprofit organization subsidizes its deficit producing primary mission by diversifying into related surplus‐producing ventures. Shared common and joint costs are considered as supply‐side bases for selecting among demand‐side related diversification activities.