A two‐factor classification of competitive strategy variables | Zendy

Varadarajan P. Rajan | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Premium

A two‐factor classification of competitive strategy variables

Author(s) -

Varadarajan P. Rajan

Publication year - 1985

Publication title -

strategic management journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 11.035

H-Index - 286

eISSN - 1097-0266

pISSN - 0143-2095

DOI - 10.1002/smj.4250060405

Subject(s) - exposition (narrative) , factor (programming language) , computer science , competitive advantage , empirical research , marketing , business , industrial organization , econometrics , management science , operations research , mathematics , economics , statistics , art , literature , programming language

This paper focuses on the appropriateness of a two‐factor classification of competitive strategy variables as success producers and failure preventers. Theoretical frameworks which provide static and quasi‐dynamic perspectives of the proposed two‐factor classification are outlined. An empirical exposition of the success producing and failure preventing properties of marketing strategy variables is presented using the PIMS data. Strategic implications and directions for future research are discussed.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here

Accelerating Research