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Survivors of industry shake‐outs: The case of the U.S. color television set industry
Author(s) -
Willard Gary E.,
Cooper Arnold C.
Publication year - 1985
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250060402
Subject(s) - shake , set (abstract data type) , marketing , business , industrial organization , computer science , engineering , mechanical engineering , programming language
In this article survivors and non‐survivors of the ‘shake‐out’ in the U.S. color television set industry are compared to determine how and along what dimensions these two classes of businesses differ. Two types of strategy variables are used in 18 hypotheses to probe similarities and differences at both the ‘corporate level’ and ‘business level’ of strategy. Significant differences are found, particularly at the business level. The findings are consistent with those of previous strategy research, but suggest that traditional wisdom regarding size, low costs and market share did not necessarily hold in this industry.