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Evaluation of the strategies and performance of low ROI market share leaders
Author(s) -
Woo Carolyn Y.
Publication year - 1983
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250040204
Subject(s) - market share , business , marketing , industrial organization , market share analysis , product (mathematics) , market microstructure , finance , geometry , mathematics , order (exchange)
This study examines the strategies of 41 businesses which are market share leaders, but have poor performance. Hypotheses are tested relating to market stability and product demand characteristics, as well as organizational commitments and competitive strategies.