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Environmental scanning and organizational strategy
Author(s) -
Hambrick Donald C.
Publication year - 1982
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250030207
Subject(s) - premise , business , test (biology) , industrial organization , organizational performance , environmental scanning , marketing , operations management , economics , ecology , environmental management system , philosophy , linguistics , irrigation , biology
The purpose of this study was to test empirically the relationships between the environmental scanning activities of upper‐level executives and their organizations' strategies, on the premise that executives would scan to reinforce their organization's particular basis for competing. Among the three industries studied, there were differences in the strategy–scanning link. These differences may have been attributable to different dominant environmental requirements existing in each industry.