Premium
Modelling changes in market share: A cross‐sectional analysis
Author(s) -
Buzzell Robert D.,
Wiersema Frederik D.
Publication year - 1981
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250020104
Subject(s) - market share , market share analysis , position (finance) , market analysis , regression analysis , business , industrial organization , resource (disambiguation) , marketing , economics , econometrics , microeconomics , order (exchange) , computer science , market microstructure , statistics , mathematics , finance , computer network
The decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most businesses.