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Strategic issue management
Author(s) -
Ansoff H. Igor
Publication year - 1980
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.4250010204
Subject(s) - strategic planning , strategic management , identification (biology) , strategic choice , business , process management , signal (programming language) , computer science , industrial organization , management science , economics , marketing , botany , biology , programming language
The paper presents a systematic approach for early identification and fast response to important trends and events which impact on the firm. Two versions of such an approach are described: a strong signal and a weak signal strategic issue management system . Strategic issue management, which responds to signals in “real time”, is compared to periodic strategic planning, and criteria for choice among the three are proposed.