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New product introductions below aspirations, slack and R&D alliances: A behavioral perspective
Author(s) -
Tyler Beverly B.,
Caner Turanay
Publication year - 2016
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.2367
Subject(s) - alliance , perspective (graphical) , product (mathematics) , prospect theory , panel data , marketing , business , biopharmaceutical , industrial organization , economics , microeconomics , econometrics , political science , geometry , mathematics , artificial intelligence , computer science , law , biology , genetics
We develop hypotheses based on behavioral theory that explain how high technology firms' new product introduction ( NPI ) performance below aspiration levels impact the number of R&D alliances, and how slack moderates this relationship. Using panel data of U.S. biopharmaceutical firms, we find that as firms' NPI performance below historical aspiration levels increases the number of R&D alliances they form increases and slack intensifies this relationship. We contribute to alliance research by providing theory and empirical evidence that increases in the distance of NPI below aspirations serve as a motivation for increases in R&D alliances, and empirically to behavioral theory by revealing that NPI goals act similarly to financial performance goals in their impact on firms' actions and slack intensifies this relationship . Copyright © 2015 John Wiley & Sons, Ltd.