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Firm responses to social movement pressures: A competitive dynamics perspective
Author(s) -
Pacheco Desiree F.,
Dean Thomas J.
Publication year - 2015
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.2273
Subject(s) - movement (music) , perspective (graphical) , dynamics (music) , industrial organization , economics , microeconomics , social movement , market power , business , market economy , psychology , politics , political science , pedagogy , philosophy , artificial intelligence , computer science , law , monopoly , aesthetics
Why do firms respond to social movement pressures differently? This study investigates how the strategic motivation of firms, as captured by competitor activity and market dependence, influences the likelihood of their response to social movement demands. We examine this through a longitudinal analysis of wind power adoption by electric utilities in U.S. deregulated markets. We find that when either competitor actions aligned with movement demands or firm dependence on targeted markets increase, the positive effect of movement activism on firm response diminishes. In contrast, as strategic motivation declines, increases in movement activism become more influential at eliciting firm responses . Copyright © 2014 John Wiley & Sons, Ltd.