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Local versus global mimetism: the dynamics of alliance formation in the automobile industry
Author(s) -
GarciaPont Carlos,
Nohria Nitin
Publication year - 2002
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.225
Subject(s) - alliance , strategic alliance , automotive industry , business , industrial organization , economic geography , dynamics (music) , marketing , economics , political science , engineering , sociology , pedagogy , aerospace engineering , law
The alliance dynamics among the 35 largest firms in the worldwide automobile industry indicates that the likelihood of an alliance between any two firms depends on the local density of alliances among the members of their strategic groups, rather than on the global density of alliances in the industry. These results suggest that firms most closely observe and imitate the strategic behavior of firms who occupy the same strategic niche rather than the behavior of firms in their industry defined more broadly. Copyright © 2002 John Wiley & Sons, Ltd.