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Strategic consensus mapping: A new method for testing and visualizing strategic consensus within and between teams
Author(s) -
Tarakci Murat,
Ates Nufer Yasin,
Porck Jeanine P.,
van Knippenberg Daan,
Groenen Patrick J.F.,
de Haas Marco
Publication year - 2014
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.2151
Subject(s) - knowledge management , strategic alignment , strategic planning , domain (mathematical analysis) , strategic management , computer science , management science , business , strategic financial management , marketing , economics , mathematics , mathematical analysis
Research on strategic consensus focuses primarily on the extent of agreement among team members regarding organizational strategy. It does not include elements such as the content of the agreement, between‐group consensus, or the significance of differences in consensus (e.g., for evaluating the effectiveness of strategic interventions). We propose a new analytical approach, Strategic Consensus Mapping, that provides a comprehensive analysis of strategic consensus within and between groups and that includes intuitive and easy‐to‐understand visualizations. This approach offers researchers the necessary tools for integrative theory building in strategic consensus, as well as in the broader managerial and organizational cognition domain. Using a case example, we illustrate the proposed methods for a multidimensional, multilevel, and longitudinal analysis of strategic consensus . Copyright © 2013 John Wiley & Sons, Ltd.