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New product deployment: The moderating influence of economic institutional context
Author(s) -
Shinkle George A.,
McCann Brian T.
Publication year - 2014
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/smj.2132
Subject(s) - software deployment , context (archaeology) , survey data collection , product (mathematics) , business , variance (accounting) , resource (disambiguation) , industrial organization , economic geography , marketing , economics , computer science , geography , geometry , mathematics , archaeology , operating system , computer network , statistics , accounting
We compare the determinants of new product deployment across transition and nontransition economy environments to show the importance of variance in economic institutional context. We argue that the expected positive relationships of institutional development, resource levels, and competitive pressure to new product deployment all weaken in transition economy contexts. Hypotheses are tested with survey data of over 7,000 firms in 7 industries from 33 countries. Copyright © 2013 John Wiley & Sons, Ltd .