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Social media campaigns addressing gender‐based violence: Policy entrepreneurship and advocacy networks
Author(s) -
Stabile Bonnie,
Purohit Hemant,
Hattery Angela
Publication year - 2020
Publication title -
sexuality, gender and policy
Language(s) - English
Resource type - Journals
ISSN - 2639-5355
DOI - 10.1002/sgp2.12021
Subject(s) - transformative learning , social media , public relations , political science , social entrepreneurship , entrepreneurship , media coverage , sociology , media studies , law , pedagogy
Social media campaigns on Twitter are one of their primary strategies used by organizations aiming to mitigate the global problem of gender‐based violence (GBV). Social media has been touted as a transformative force in social movements, affecting the influence and interplay of actors in advocacy networks, and their entrepreneurship in shaping policy. We examine the social media campaigns of three anti‐GBV organizations operating at the local, national, and global levels to assess the nature and extent of their effectiveness.