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Use Rivalry to Build Loyalty
Publication year - 2015
Publication title -
successful fundraising
Language(s) - English
Resource type - Journals
eISSN - 2325-8624
pISSN - 1070-9061
DOI - 10.1002/sfr.30235
Subject(s) - rivalry , loyalty , citation , advertising , computer science , market share , marketing , world wide web , business , economics , microeconomics