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Firm‐Specific Determinants of Product Line Technology Strategies in High Technology Markets
Author(s) -
Sarangee Kumar R.,
Echambadi Raj
Publication year - 2014
Publication title -
strategic entrepreneurship journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.061
H-Index - 46
eISSN - 1932-443X
pISSN - 1932-4391
DOI - 10.1002/sej.1164
Subject(s) - product line , business , product (mathematics) , industrial organization , marketing , new product development , firm offer , strategic management , geometry , mathematics , engineering , manufacturing engineering
In high technology industries, product line technology strategies are critical to firm success. However, the determinants of these product line strategies are still unclear. We suggest that a joint consideration of firm size, firm age, and pre‐entry experience better explains the choice of a specific strategy. Results obtained from the personal computer industry reveal that larger firms and older firms were more likely to pursue broad product line technology strategies, whereas the oldest firms reverted to a narrow technology strategy after a particular age. Furthermore, the contingent relationships between firm size, firm age, and pre‐entry experience also yielded interesting results. Copyright © 2013 S trategic M anagement S ociety.