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In the mood for entrepreneurial creativity? How optimal group affect differs for generating and selecting ideas for new ventures
Author(s) -
PerrySmith Jill E.,
Coff Russell W.
Publication year - 2011
Publication title -
strategic entrepreneurship journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.061
H-Index - 46
eISSN - 1932-443X
pISSN - 1932-4391
DOI - 10.1002/sej.116
Subject(s) - creativity , mood , affect (linguistics) , psychology , selection (genetic algorithm) , social psychology , entrepreneurship , variance (accounting) , marketing , business , cognitive psychology , computer science , artificial intelligence , accounting , communication , finance
Superior entrepreneurial creativity arises when teams are effective at both generating diverse alternatives and culling them to select the best solution. We develop theory about how the optimal group mood varies for the generation and selection stages of creativity. Using data from an entrepreneurial creativity task, we find that these stages require distinct collective moods. While an activated‐pleasant mood promotes variance generation, idea selection requires a very different mood. Findings suggest that some teams fail to make transitions to the appropriate mood. We conclude by discussing implications for promoting entrepreneurial creativity. Copyright © 2011 Strategic Management Society.