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75‐1: Invited Paper: Digital Out of Home Displays: Advances, Requirements and Solutions
Author(s) -
Schmid Michael
Publication year - 2020
Publication title -
sid symposium digest of technical papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 44
eISSN - 2168-0159
pISSN - 0097-966X
DOI - 10.1002/sdtp.14070
Subject(s) - computer science , business requirements , requirements analysis , multimedia , engineering , business process , operations management , operating system , software , work in process
The digitalization of the displays out of home (DOOH) business is changing the whole traditional business. Major challenges are to choose the adequate display technology for the right location and to develop completes systems around the display to fulfill all individual location‐based requirements.