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74‐2: Development of a Novel Reflective Display System with Multi‐primary Color for Digital Signage
Author(s) -
Yata Tatsuya,
Tomizawa Kazunari,
Tamaki Masaya,
Sako Kazuhiko,
Nagatsuma Toshiyuki,
Nakamura Kiyoshi,
Harada Tsutomu,
Kabe Masaaki
Publication year - 2017
Publication title -
sid symposium digest of technical papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 44
eISSN - 2168-0159
pISSN - 0097-966X
DOI - 10.1002/sdtp.11833
Subject(s) - gamut , liquid crystal display , computer science , digital signage , computer graphics (images) , hue , computer vision , rgb color model , color balance , primary color , artificial intelligence , color depth , multimedia , color image , image processing , image (mathematics) , operating system
We have developed four primary‐color reflective LCD and have improved yellow and red color saturation. The color gamut area of the developed LCD meets to the standard for printing (SNAP) which is defined for reproduction quality in newsprint production. The developed LCD has also a wide color gamut, wide operating‐temperature range and high‐quality moving images. It is suitable to realize future digital signage for outdoors.

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