Eco‐clothing, consumer identity and ideology | Zendy

Niinimäki Kirsi | Zendy

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Eco‐clothing, consumer identity and ideology

Author(s) -

Niinimäki Kirsi

Publication year - 2010

Publication title -

sustainable development

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.115

H-Index - 64

eISSN - 1099-1719

pISSN - 0968-0802

DOI - 10.1002/sd.455

Subject(s) - clothing , meaning (existential) , ideology , context (archaeology) , sociology , construct (python library) , consumption (sociology) , aesthetics , identity (music) , social psychology , psychology , marketing , business , computer science , social science , political science , politics , art , history , law , archaeology , psychotherapist , programming language

This paper aims to contribute to a better understanding of eco‐fashion consumption and consumer purchase decisions while constructing one's self with external symbols, such as appearance, clothing and fashion items. This study approaches sustainable clothing from a grounding in design research and the meanings of material culture. The study uses sociology and social psychology; hence, the meaning of appearance and especially clothing and fashion is understood in a social context. This paper also takes an interdisciplinary approach to eco‐clothes as cultural and design objects in a social and sustainable development context, objects that intertwine consumers' ethical attitudes and values and how they construct a concept of ‘self’ using external symbols. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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