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Greening in nostalgia? How nostalgic traveling enhances tourists' proenvironmental behaviour
Author(s) -
Wu Zhongda,
Chen Yu,
Geng Liuna,
Zhou Lei,
Zhou Kexin
Publication year - 2019
Publication title -
sustainable development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.115
H-Index - 64
eISSN - 1099-1719
pISSN - 0968-0802
DOI - 10.1002/sd.2014
Subject(s) - tourism , meaning (existential) , sustainable tourism , sustainable development , theory of planned behavior , china , structural equation modeling , aesthetics , psychology , environmental ethics , sociology , control (management) , political science , art , management , economics , law , philosophy , statistics , mathematics , psychotherapist
Sustainable development has risen to hold a vital role in tourism research and practice, requiring a deep understanding of what factors could promote tourists' environmental behaviour. This research focuses on the sustainable development of tourism and aims to converge nostalgia, meaning in life, and the theory of planned behaviour to understand the factors influencing tourists' proenvironmental behaviour. A field study ( n = 428) was conducted at a famous tourist destination in China. Structural equation modelling showed that nostalgia enhances tourists' proenvironmental behaviour through mediators including subjective attitude, perceived behavioural control, subjective norms, and meaning in life. This research illuminates the importance of nostalgia in the sustainable development of tourism, suggesting that tourism managers could use nostalgic elements to design effective programmes or policies in environmental practices.