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Improve crisis communications plans to better serve institution, students
Author(s) -
McCarthy Claudine
Publication year - 2019
Publication title -
student affairs today
Language(s) - English
Resource type - Journals
eISSN - 1943-7552
pISSN - 1098-5166
DOI - 10.1002/say.30661
Subject(s) - reputation , institution , business , crisis communication , public relations , political science , law
Communication, image, reputation, and other aspects of campus life often quickly degrade after a crisis more than they would have if administrators had just invested more in the “before” — because that would greatly help improve the “after.”
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