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Manage challenges, embrace opportunities of social‐media world
Author(s) -
McCarthy Claudine
Publication year - 2015
Publication title -
student affairs today
Language(s) - English
Resource type - Journals
eISSN - 1943-7552
pISSN - 1098-5166
DOI - 10.1002/say.30049
Subject(s) - pace , social media , boosting (machine learning) , face (sociological concept) , internet privacy , microblogging , public relations , political science , media studies , sociology , computer science , geography , social science , law , geodesy , machine learning
ORLANDO, FLA. — Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest, Yik Yak. The breakneck speed at which the social‐media world continues to grow and change presents an array of challenges for colleges and universities struggling to keep pace. Institutions face a difficult balance between boosting their social‐media presence and steering clear of legal hot water and PR nightmares.