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The forecast for predictive analytics: hot and getting hotter
Author(s) -
Goodnight James
Publication year - 2011
Publication title -
statistical analysis and data mining: the asa data science journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.381
H-Index - 33
eISSN - 1932-1872
pISSN - 1932-1864
DOI - 10.1002/sam.10106
Subject(s) - analytics , officer , business , credit card , business analytics , loyalty business model , web analytics , business intelligence , database marketing , marketing , computer science , data science , database , payment , world wide web , finance , web page , relationship marketing , geography , service (business) , business model , web application security , web development , archaeology , marketing management , service quality , business analysis