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Using community relations to reduce costs during remediation projects
Author(s) -
Germann Ray,
Simmonds Clifford
Publication year - 1995
Publication title -
remediation journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.762
H-Index - 27
eISSN - 1520-6831
pISSN - 1051-5658
DOI - 10.1002/rem.3440060108
Subject(s) - process (computing) , control (management) , business , environmental remediation , cost–benefit analysis , public relations , environmental planning , risk analysis (engineering) , political science , economics , computer science , management , law , ecology , environmental science , contamination , biology , operating system
Abstract Almost everyone who has been involved in a site remediation project has seen schedules slip and costs escalate due to political pressure from the public or the press. While focusing on remediation technologies and containment techniques to control costs, many organizations have neglected a major cost driver—public opinion. This article examines community relations from the perspective of an organization trying to control costs during a site remediation project. It details the strong correlation between the cost of a site cleanup and the level of public dissatisfaction and provides an organization with specific strategies on how to use proven communications techniques to lower costs. Examination of several case studies is provided, including a study involving a site in which community representatives actively worked to reduce project costs. It is clear that any responsible cleanup must be protective of public health and the environment. But it is becoming increasingly apparent that wise allocation of available resources has a profound effect on the program's ability to ensure public and environmental safety. In many cases, it has been proven that some costly cleanups—for example, involving excavation—sometimes actually increase risk by creating an exposure pathway where none existed before. In turn, such cleanups waste resources that are needed elsewhere. The challenge in dealing with this complicated issue is to help stakeholders understand the true ramifications of the choices that are faced at each site. If these stakeholders feel uninformed, powerless, or excluded from the process, it is likely that they will be unable to enter a productive discussion. The community relations programs outlined in documents such as a Superfund guidance can be helpful in familiarizing the community with site‐related issues and with gathering public input. These activities act as a baseline for the programs discussed in this article. However, existing programs are not focused on providing a strategic advantage in reaching cleanup solutions and balancing health and environmental considerations with economic considerations.