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Strategy of robotic surgeons to exert public influence through Twitter
Author(s) -
Borgmann Hendrik,
Woelm Jan,
Nelson Karen,
Gust Kilian,
Mager Rene,
Reiter Michael,
Schilling David,
Bartsch Georg,
Blaheta Roman,
Haferkamp Axel,
Tsaur Igor
Publication year - 2017
Publication title -
the international journal of medical robotics and computer assisted surgery
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.556
H-Index - 53
eISSN - 1478-596X
pISSN - 1478-5951
DOI - 10.1002/rcs.1739
Subject(s) - computer science , social media , internet privacy , world wide web
Background Twitter is gaining growing popularity as a communication platform and potential tool to influence the public in medical matters. The aim here is to examine whether and how robotic surgeons use Twitter more influentially than other urologists. Methods Robotic surgeons and other urologists that tweeted at the European urology congress were compared by assessing Twitter Follower/Following Ratio, Retweet Rank and Percentile and their Twitter strategies. Results Robotic surgeons had a significantly higher Twitter Follower/Following Ratio (2.1, 1.4–2.4) and Retweet Rank percentile (92.1%, 90.5–93%) than other urologists (1.2, 0.8–2.1 and 88.9%, 87.3–91.7%, respectively). Robotic surgeons used original tweet content and links more often than other urologists (69.4% vs 53.8%, and 19.8% vs 12.5%, respectively). Conclusions Robotic surgeons had a higher public influence on Twitter than other urologists and posted original tweets and links in tweets and profiles more frequently. This strategy might optimize Twitter use by healthcare professionals in the future. Copyright © 2016 John Wiley & Sons, Ltd.