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Modern marketing communications. Frank Jefkins. Published by Blackie & Son Ltd., (1990) Glasgow. ISBN 0‐216–92694–7. Paperback, £19.95
Publication year - 1990
Publication title -
packaging technology and science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.365
H-Index - 50
eISSN - 1099-1522
pISSN - 0894-3214
DOI - 10.1002/pts.2770030307
Subject(s) - citation , library science , advertising , business , computer science