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Touching Tubs and Grabbing Gable‐tops: An Editorial to the Special Issue on Human‐packaging Interaction
Author(s) -
Wever Renee
Publication year - 2016
Publication title -
packaging technology and science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.365
H-Index - 50
eISSN - 1099-1522
pISSN - 0894-3214
DOI - 10.1002/pts.2192
Subject(s) - gable , engineering , computer science , manufacturing engineering , human–computer interaction , civil engineering , roof
This editorial covers the recent advances in marketing and ergonomics research with respect to packaging, in particular, the papers that form part of the special issue on human‐packaging interaction. It presents a classification of contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology; (c) insights; and (d) industry application. Based on the discussion of recent literature, a research agenda is proposed. Copyright © 2016 John Wiley & Sons, Ltd.