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Advantages of a wholly Bayesian approach to assessing efficacy in early drug development: a case study
Author(s) -
Walley Rosalind J.,
Smith Claire L.,
Gale Jeremy D.,
Woodward Phil
Publication year - 2015
Publication title -
pharmaceutical statistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.421
H-Index - 38
eISSN - 1539-1612
pISSN - 1539-1604
DOI - 10.1002/pst.1675
Subject(s) - bayesian probability , computer science , sample size determination , econometrics , posterior probability , bayesian inference , machine learning , statistics , artificial intelligence , mathematics
This paper illustrates how the design and statistical analysis of the primary endpoint of a proof‐of‐concept study can be formulated within a Bayesian framework and is motivated by and illustrated with a Pfizer case study in chronic kidney disease. It is shown how decision criteria for success can be formulated, and how the study design can be assessed in relation to these, both using the traditional approach of probability of success conditional on the true treatment difference and also using Bayesian assurance and pre‐posterior probabilities. The case study illustrates how an informative prior on placebo response can have a dramatic effect in reducing sample size, saving time and resource, and we argue that in some cases, it can be considered unethical not to include relevant literature data in this way. Copyright © 2015 John Wiley & Sons, Ltd.