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Examining social media communication about childhood vaccination: An analysis using question ‐ answer data from Q uora
Author(s) -
Lee Kijung
Publication year - 2020
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.412
Subject(s) - health professionals , questions and answers , promotion (chess) , social media , health care , psychology , social psychology , computer science , world wide web , political science , politics , law
In this project, we conducted a quasi‐experimental study to demonstrate the effects of “answerer's profession (IV1)” and “factual arguments in the answer (IV2) on the “user's promotion for healthcare answers (DV)”. The data was collected from Quora based on a question about childhood vaccination. Findings suggest that the number of upvotes given to answers by healthcare professional versus those provided by lay users depends upon whether their answers contain factual arguments or not, F(1, 96) = 5.229, p < .05. Generally, answers provided by healthcare professionals received higher upvotes than those provided by answerers who are not healthcare professionals. Also, when there were factual arguments in the answers, they received more upvotes than answers without them.