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Integrating motives and usability to examine community crowdsourcing
Author(s) -
Lee Chei Sian,
Goh Dion HoeLian,
Zhou Quan,
Sin SeiChing Joanna,
Theng Yin Leng
Publication year - 2020
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.353
Subject(s) - crowdsourcing , usability , service (business) , computer science , multilevel model , knowledge management , world wide web , psychology , human–computer interaction , business , marketing , machine learning
Integrating the notions of public service and intrinsic motivations with usability factors, this study examined the motivational and usability factors influencing intention to help via a community crowdsourcing app. Hierarchical linear regression analysis indicated that creating an engaging and useful app that appeals to needs for commitment, and intrinsic needs to participate in valuable acts motivated users to use the community crowdsourcing app to help others.