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Gestalt principles in web design: A study of the usage of similarity, symmetry and closure in today's websites
Author(s) -
Kapllani Levi,
Elmimouni Houda
Publication year - 2020
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.340
Subject(s) - gestalt psychology , similarity (geometry) , closure (psychology) , computer science , field (mathematics) , symmetry (geometry) , design elements and principles , object (grammar) , world wide web , psychology , mathematics , artificial intelligence , political science , image (mathematics) , geometry , pure mathematics , software engineering , neuroscience , law , perception
This work investigates the usage of similarity, symmetry, and closure as outlined by Gestalt Principles. The data was compiled from manual observations of 60 different websites. Of these websites, 30 were from the Top 30 Websites on the Web and the other 30 were from the Webby Awards 2018 and 2019 Nominees. Analysis was conducted to observe the features that experts in the design and interactive media field reinforce in their productions. Some prominent features include: object similarities, symmetrical structures, and low closure usage.