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eHealth literacy, information sources, and health webpage reading patterns
Author(s) -
Chang YungSheng,
Gwizdka Jacek,
Zhang Yan
Publication year - 2020
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.234
Subject(s) - ehealth , reading (process) , literacy , web page , health literacy , computer science , information literacy , newspaper , psychology , world wide web , advertising , business , political science , health care , pedagogy , law
A lab‐based experiment was conducted to understand how eHealth literacy and information source affect reading vs. scanning behavior on health webpages. Participants read 15 webpages from commercial, government, and online forum sources while their eye movements were tracked. Negative binomial regression and Kruskal‐Wallis tests revealed that high eHealth literacy participants tend to scan webpages, while low literacy participants tend to read webpages. There were no differences in the tendencies to scan or read among different information sources. Our work shows that observable objective information behavior is attributable to eHealth literacy and may provide additional insights to the measurement of eHealth literacy.