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A comparative examination of factors that affect the credibility of health information on social media
Author(s) -
Kim Heejun,
Choi Bogeum
Publication year - 2018
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2018.14505501141
Subject(s) - credibility , elaboration likelihood model , affect (linguistics) , source credibility , social media , psychology , set (abstract data type) , health information , regression analysis , social psychology , computer science , political science , statistics , mathematics , persuasion , world wide web , health care , communication , law , programming language
The purpose of this research is to investigate factors affecting the perceived credibility of health information on social media and their varying effects on different platforms. We incorporated Elaboration Likelihood Model as a theoretical framework for our inductive content analysis. Then we conducted a correlation analysis and regression analyses to examine the relationship between the perceived credibility and identified factors. Our study discovered an extensive set of credibility factors and statistically significant effects made by platform‐specific factors.