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Digital assistants and human values
Author(s) -
Golden Kathryn E.,
Fleischmann Kenneth R.
Publication year - 2018
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2018.14505501128
Subject(s) - thematic analysis , key (lock) , computer science , internet privacy , thematic map , world wide web , data science , sociology , qualitative research , computer security , geography , cartography , social science
Are digital assistants sensitive to the values of their users? In this paper, we report the results of ten interviews with users of Apple's Siri, Amazon's Alexa, and Google Assistant about how they use these digital assistants. Our thematic analysis led us to identify three key themes across the ten interview transcripts: functionality of the technology, trust in the manufacturer, and privacy versus convenience. We conclude that the manufacturers of digital assistants need to be sensitive to users' values when designing and deploying these technologies.