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Topical and semantic aspects of #marchforourlives
Author(s) -
Chong Miyoung,
Moore Brandon
Publication year - 2018
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2018.14505501110
Subject(s) - social media , computer science , movement (music) , analytics , social media analytics , event (particle physics) , data science , digital media , world wide web , art , physics , quantum mechanics , aesthetics
One of the most intriguing developments in online activism is the emergence of hashtag activism. However, digital activism research has mainly investigated the networked and connective features. This study examined the topical and semantic aspects of the #MarchForOurLives network in Twitter through social media analytics. The extracted topics mainly supported the #MarchforOurLives movement, and the event's agenda and the digital movement presented positively skewed sentiment.