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“In my humble opinion…”: Serious YouTubers' self‐presentations, roles, and authority
Author(s) -
Thomson Leslie
Publication year - 2017
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2017.14505401167
Subject(s) - presentation (obstetrics) , upload , laptop , beauty , internet privacy , set (abstract data type) , public opinion , public relations , media studies , sociology , political science , world wide web , computer science , law , medicine , politics , radiology , programming language , operating system
This visual presentation outlines preliminary findings from a research study that focuses on the information creating activities and the informal information provider role occupied by serious YouTubers. These individuals regularly upload video content to a personal channel on the website YouTube, of which they produce most, if not all, themselves. As many serious YouTubers have gained substantial online followings, questions about the place of this increasingly influential demographic in the broader world can be raised. Through an examination of the self‐presentation discourse used in the monographs of four serious beauty and lifestyle YouTubers, some implications and future research avenues are given. This visual presentation will take the form of a poster and accompanying set of public YouTube videos that will be played from a laptop, with captions, on loop.