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Electronic commerce and consumption: Semiotic scenario and information architecture in online stores
Author(s) -
Moura Maria Aparecida,
Gomes Cássia Adriana
Publication year - 2017
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2017.14505401057
Subject(s) - semiotics , architecture , computer science , consumption (sociology) , information architecture , e commerce , world wide web , information system , engineering , sociology , management information systems , art , linguistics , social science , philosophy , electrical engineering , visual arts
This work discusses changes in consumption patterns with the spread of electronic commerce, which started to demand new informational competences in commercial relations. We highlight the concepts of semiotic scenario and information architecture, analyzing the implications of such concepts in the structure of websites dedicated to electronic commerce. In addition, we describe a system for informational organization of the Brazilian e‐stores, analyzing the interactions between the e‐customer with the website's information architecture, along with the subjacent semiotic scenario to the business model.