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What do users see when health information with different levels of sensitivity is presented on Facebook?: Preliminary findings with eye tracking techniques
Author(s) -
Syn Sue Yeon
Publication year - 2016
Publication title -
proceedings of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 14
ISSN - 2373-9231
DOI - 10.1002/pra2.2016.14505301149
Subject(s) - tracking (education) , social media , health information , computer science , user engagement , eye tracking , internet privacy , quality (philosophy) , information quality , sensitivity (control systems) , world wide web , psychology , human–computer interaction , information system , health care , artificial intelligence , engineering , political science , pedagogy , philosophy , electrical engineering , epistemology , electronic engineering , law
Social networking sites are popularly used for health information dissemination. However, little research has been carried out on how users view the disseminated health information. This study using eye tracking techniques investigates how users view presented information differently when health information with various levels of topic sensitivity is presented as topic sensitivity is one of important factors that impacts user's health information behavior on social media. The findings indicate that the content of posts are viewed the most frequently, followed by source information and post information. User engagement elements are viewed depending on the quality of the conversations in the comments. This study utilizes eye tracking techniques and provides further insights into how users view information and various elements differently on Facebook.