Hypotheses of information‐seeking satisfaction gaps: Demographics, sources usage, and person‐source fit

Informed by the knowledge gap theory, this study explored possible hypotheses on information‐seeking satisfaction gaps. Using a survey of 1,000 Singapore Internet users and an ANOVA test, this research tested whether individuals’ satisfaction with everyday information seeking varies by demographics and by the frequency of information sources usage. Interaction effects were also tested. Significant differences were found in the satisfaction level based on the income level and on the frequency of using all four sources tested. Three interactions were significant, two of which suggest lower satisfaction among lower socioeconomic status individuals who used the Internet or social media with moderate frequency. Five propositions were introduced for further testing.