Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys
Author(s) -
Chyung Seung Youn Yonnie,
Barkin Julie R.,
Shamsy Jennifer A.
Publication year - 2018
Publication title -
performance improvement
Language(s) - English
Resource type - Journals
eISSN - 1930-8272
pISSN - 1090-8811
DOI - 10.1002/pfi.21749
Subject(s) - reliability (semiconductor) , psychology , applied psychology , quality (philosophy) , survey research , validity , social psychology , survey data collection , psychometrics , statistics , clinical psychology , mathematics , power (physics) , philosophy , physics , epistemology , quantum mechanics
A close examination of the literature on including positively and negatively worded items in structured survey questionnaires revealed that contrary to the traditional wisdom, it is better not to use a mix of positively and negatively worded items because doing so can create threats to validity and reliability of the survey instrument. If mixing is done, it is recommended to use strategies derived from research to improve the quality of data and the instrument's validity and reliability.
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